Stop Animal Abuse Before It Starts

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Stop Animal Abuse Before It Starts

Show Your Soft Side, Inc. is an organization working to end animal cruelty. Oftentimes, perpetrators first engage in these sadistic acts at a young age due to peer pressure, frustration and boredom. SYSS seeks to stop these brutal crimes by utilizing youth idols, such as athletes and celebrities, in messages and programs that prove only cowards hurt defenseless animals. The campaign's unsentimental takeaway – "Only a punk would hurt a cat or dog" – started in Baltimore, but is heard - and has resonated - around the world. Help us build a better world for animals and, in doing so, build better adults. Help us end animal cruelty before it starts.